Illustrator Composite Project

For our composite project, we had to create a business log incorporating the skills we learned in illustrator. Here is my business logo... I love to bake, especially cupcakes. I thought it would be cute to make a cupcake business logo.

Lesson 13

Here is the personal logo I created for lesson 12. For lesson 13, we had to print and save it in multiple ways. We also had to watch the video tutorial (http://tv.adobe.com/watch/max-2008-design/working-smarter-with-photoshop-cs4-and-illustrator-cs4). and identify 5 things we learned about using Photoshop and Illustrator together.

Analyzing Logos

In class, we learned about logos, and what colors communicate to the consumer. We had to find three logos (text only, Text & symbol, and Text, Symbol &Product).

Text Only Logo
Coors is a brand of beer. Seeing this logo can make you associate it with memories, fun times, an event in your life, a person who drinks it, etc. From what we learned in class, color stimulates our senses, communicates about a product and has a subliminal reaction. The color red can be connected to high energy and excitement, therefore drawing the customer in to buy their product. Red also causes a chemical reaction in our bodies, causing us to breathe faster, our blood pressure to increse, sweat and increase adrenaline. The bold statement of the white text on the red background will definiately attract consumers.
                                     
Text and Symbol Logo
Pepsi is a tasty cola that has many loyal patrons. The small use of red in the Pepsi symbol causes excitement, but not too much. It is balanced out by a royal blue, which has many meanings. By using the color blue, you are communicating that your product or business is reliable, dependable, trustworthy and commited. Blue also has a chemical reaction in your body that works as a physical tranquilizer. It seems like the message they are trying to get to their customers is that the taste of pepsi is exciting and wonderful, and that it also creates a stress free environment when you drink it.

Text, Symbol and Product Logo
Sherwin Williams is a paint supply store. Their logo is eye catching and you can tell what kind of business it is just by seeing the logo. The Text is in blue which represents a loyal, calm, committed environment. You get a feeling of trust in their products. The red used in the product, generates excitement. After seeing this logo, a person might become excited about repainting a room in their house.

Lesson 10...Adobe Illustrator

For our Lesson 10 assignment, we learned how to create basic shapes, use the Pathfinders Effects to manipulate shapes, make and save selections, manage shapes and transform them, work with gradients and make custom colors, how to use the pen tool, drawing and live paint. This assignment was very lengthy, but it was pretty fun :)

Photoshop Composite Project

This week we started working on our Photoshop Composite Projects. I have chosen to create a trend bard showcasing Spring 2011's trend of bright colors and quirky prints. Here are some examples:

Lesson 7 & 8 Assignments

For Lesson 7, we learned how to use the pen tool. We learned how to do certain things by watching the tutorial shown in class. The pen tool is used to create vector graphics. Here is a great example of what someone can create by using the pen tool.

Chapter 4 Assignment-Layers

Last Wednesday we were assigned a layers project in Photoshop. We had to create a postcard of a place we would like to visit. We had to have images depicting food, fun, clothing and a famous landmark from that location. For my location, I chose England. I have always been fascinated in British culture and hope to be able to take a trip there someday. This is the British flag I used for the background of my postcard.