Lesson 18 MS Excel

For the Lesson 18 assignment, we had to obtain price quotes for the brochure we created for our InDesign composite assignment. I went to 48hourprint.com to get my custom quote. For them to print my tri-fold brochure, which has a gloss finish, full color, folds, and a quantity of 500, it will cost $352.00
Getting a quote was really easy. If you want to order anything from brochures to vinyl banners to hangtags, you should definitely visit 48hourprint.com

InDesign Composite

 Here is the brochure I created in InDesign for our composite. I created a company called Cupcakes By Kate and in the brochure I listed the pricing and also added a menu.

Lesson 16: InDesign and Advertising Principles

This type of print ad is persuasive.  They are persuading the customer to buy shoes from ZU. The message of this ad is saying If you buy these shoes, men will fall at your feet. I like the design of this ad. I think it is pretty creative and will gain a lot of attention. I definitely think it is eye-catching, which is what they were aiming for. It is well-balanced. The tall buildings and the tall woman create a sort of symmetry. I really don’t see any improvements that need to be made to this ad. The only thing is that when I first saw this ad, I really didn’t know what it was for until I looked it up. Since the man’s eyes are looking up at the woman instead of at her feet, it makes me think that the advertisement is either for her outfit, smooth legs, or bold haircut and color. They needed to maybe make it more obvious that the ad is for shoes.

Lesson 14: Layout and Design Principles

here is a good example of layout and design..

 It reaches its audience, which is for those interested in the Geospatial Innovation Facility at UC Berkeley. The appearance is very nice and calming. It has a lot of information, but with all of the picture placements, it really doesn’t look overwhelming.  The different categories, in which the information is grouped is very easy to read. There are ample margins which add an overall frame to each section of the brochure. The whole thing is very well balanced, also.

Here is a bad example of Layout and Design...

 It is so extremely busy that it gives me a headache just looking at it. I do believe that it reaches the audience, but it has way too much information for such a small page. There are no margins at all and the graphics supporting the text just add to the mess. There really is no flow, either.

Illustrator Composite Project

For our composite project, we had to create a business log incorporating the skills we learned in illustrator. Here is my business logo... I love to bake, especially cupcakes. I thought it would be cute to make a cupcake business logo.

Lesson 13

Here is the personal logo I created for lesson 12. For lesson 13, we had to print and save it in multiple ways. We also had to watch the video tutorial (http://tv.adobe.com/watch/max-2008-design/working-smarter-with-photoshop-cs4-and-illustrator-cs4). and identify 5 things we learned about using Photoshop and Illustrator together.

Analyzing Logos

In class, we learned about logos, and what colors communicate to the consumer. We had to find three logos (text only, Text & symbol, and Text, Symbol &Product).

Text Only Logo
Coors is a brand of beer. Seeing this logo can make you associate it with memories, fun times, an event in your life, a person who drinks it, etc. From what we learned in class, color stimulates our senses, communicates about a product and has a subliminal reaction. The color red can be connected to high energy and excitement, therefore drawing the customer in to buy their product. Red also causes a chemical reaction in our bodies, causing us to breathe faster, our blood pressure to increse, sweat and increase adrenaline. The bold statement of the white text on the red background will definiately attract consumers.
                                     
Text and Symbol Logo
Pepsi is a tasty cola that has many loyal patrons. The small use of red in the Pepsi symbol causes excitement, but not too much. It is balanced out by a royal blue, which has many meanings. By using the color blue, you are communicating that your product or business is reliable, dependable, trustworthy and commited. Blue also has a chemical reaction in your body that works as a physical tranquilizer. It seems like the message they are trying to get to their customers is that the taste of pepsi is exciting and wonderful, and that it also creates a stress free environment when you drink it.

Text, Symbol and Product Logo
Sherwin Williams is a paint supply store. Their logo is eye catching and you can tell what kind of business it is just by seeing the logo. The Text is in blue which represents a loyal, calm, committed environment. You get a feeling of trust in their products. The red used in the product, generates excitement. After seeing this logo, a person might become excited about repainting a room in their house.

Lesson 10...Adobe Illustrator

For our Lesson 10 assignment, we learned how to create basic shapes, use the Pathfinders Effects to manipulate shapes, make and save selections, manage shapes and transform them, work with gradients and make custom colors, how to use the pen tool, drawing and live paint. This assignment was very lengthy, but it was pretty fun :)

Photoshop Composite Project

This week we started working on our Photoshop Composite Projects. I have chosen to create a trend bard showcasing Spring 2011's trend of bright colors and quirky prints. Here are some examples:

Lesson 7 & 8 Assignments

For Lesson 7, we learned how to use the pen tool. We learned how to do certain things by watching the tutorial shown in class. The pen tool is used to create vector graphics. Here is a great example of what someone can create by using the pen tool.

Chapter 4 Assignment-Layers

Last Wednesday we were assigned a layers project in Photoshop. We had to create a postcard of a place we would like to visit. We had to have images depicting food, fun, clothing and a famous landmark from that location. For my location, I chose England. I have always been fascinated in British culture and hope to be able to take a trip there someday. This is the British flag I used for the background of my postcard.

Graphic Design Assignment #2

Today in class, we learned the basics of photo composition. We covered the basics of Simplicity, Rule of Thirds, Centering, Lines, Subject-Background, Angles and Framing. For our assignment, we have to find 3 pictures that represent different photo compositions.

This photograph represents the composition of Framing. As I learned on the class powerpoint, "Frames can be created by other objects near or related to the subject to create visual interest." The subject's hands in this photo are utilized to frame her face, which is ultimately the item of visual interest. (JPEG image)

This photo represents the composition of Leading Lines. Lines that are more dominating than others help to create organization within the photograph. In this picture, the walkway and the rocks surrounding it provide the lines leading the viewer's eye towards the skyline. (JPEG image)

This image represents the composition of Simplicity. The art of simplicity is being able to make a statement with a non-complex thing. I think this photo definitely speaks for itself. (JPEG image) 

Graphic Design Assignment #1

For our first Lesson in AGED 4243, we learned how to understand the basic principles and theories of graphic design. The 5 basic principles of design are balance, rythm, proportion, dominance and unity. Our first assignment is to search for graphic design examples displaying application, good or bad, of the basic principles of design. We must find and post atleast two images.

This graphic displays good application of continuance. Continuance is the idea that once you start to look in a direction, you will keep lookinh in that same direction until something greater catches your eye. In the picture above, the eye immediately follows the semi-circle of gray characters until it stops at the orange character.

This graphic has good application of progressive rythm. From the slide show that was shown in class, "Rythm is the repetition or alternation of elements, often with defined intervals between them. Rythm can create a sense of movement and can establish pattern and texture." The rythm defined in the above graphic is progressive rythm, because it shows a sequence of forms through a progression of steps. The paint is changing colors and the eye is directed to follow the progress as the colors change into one another.