It reaches its audience, which is for those interested in the Geospatial Innovation Facility at UC Berkeley. The appearance is very nice and calming. It has a lot of information, but with all of the picture placements, it really doesn’t look overwhelming. The different categories, in which the information is grouped is very easy to read. There are ample margins which add an overall frame to each section of the brochure. The whole thing is very well balanced, also.
Here is a bad example of Layout and Design...
It is so extremely busy that it gives me a headache just looking at it. I do believe that it reaches the audience, but it has way too much information for such a small page. There are no margins at all and the graphics supporting the text just add to the mess. There really is no flow, either.
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