Coors is a brand of beer. Seeing this logo can make you associate it with memories, fun times, an event in your life, a person who drinks it, etc. From what we learned in class, color stimulates our senses, communicates about a product and has a subliminal reaction. The color red can be connected to high energy and excitement, therefore drawing the customer in to buy their product. Red also causes a chemical reaction in our bodies, causing us to breathe faster, our blood pressure to increse, sweat and increase adrenaline. The bold statement of the white text on the red background will definiately attract consumers.
Text and Symbol Logo
Pepsi is a tasty cola that has many loyal patrons. The small use of red in the Pepsi symbol causes excitement, but not too much. It is balanced out by a royal blue, which has many meanings. By using the color blue, you are communicating that your product or business is reliable, dependable, trustworthy and commited. Blue also has a chemical reaction in your body that works as a physical tranquilizer. It seems like the message they are trying to get to their customers is that the taste of pepsi is exciting and wonderful, and that it also creates a stress free environment when you drink it.
Sherwin Williams is a paint supply store. Their logo is eye catching and you can tell what kind of business it is just by seeing the logo. The Text is in blue which represents a loyal, calm, committed environment. You get a feeling of trust in their products. The red used in the product, generates excitement. After seeing this logo, a person might become excited about repainting a room in their house.
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